Research Article
BibTex RIS Cite
Year 2023, Volume: 8 Issue: 1 - JCS_Vol_8_No_1_2023, 1 - 10, 01.07.2023
https://doi.org/10.52876/jcs.1318740

Abstract

References

  • [1] Arik ,S.(2017). Attitudes of Science Teacher Candidates towards Environmental Problems and Metaphorical Perceptions of Environmental Pollution. Gaziosmanpasa University. Access 1. Address: https://dergipark.org.tr/en/download/article-file/313420
  • [2] Arslan, M. M. (2006). Examination of metaphorical thinking and learning approach in terms of education.
  • [3] Aydin, A. (2005). The world we live in. GENDAS Culture.
  • [4] Büyüköztürk, S. (2005). Survey development. Turkish Journal of Educational Sciences, 3 (2), 133-151. Bachiochi, D., Berstene, M. Chouinard, E., Conlan, N., Danchak, M., Furey, T.
  • [5] Durukan,Ü.G., Hacıoğlu,Y., Dönmez Usta, N. (2014). "Technology" Perceptions of Computer and Instructional Technologies Teacher Candidates. Giresun University. Access Address: https://dergipark.org.tr/en/download/article-file/226230
  • [6] Hacıfazlıoğlu, Ö, Karadeniz,Ş., Dalgıç, G. (2011). Perceptions of School Administrators on Technology Leadership: Example of Metaphor Analysis. Bahcesehir University. Access Address: https://dergipark.org.tr/en/download/article-file/696382
  • [7] Ministry of Interior (2020). Supplementary circular of curfew for those aged 65 and over and those with chronic illness. Access Date: 29.03.2020. https://www.icisleri.gov.tr/65-yas-ve-ustu-ile-kronik-rahatsizligi-olanlara-sokaga-cikma-yasagi-ek-genelgesi
  • [8] Izgi, B. B.,& SAHIN, I. (2013). Electronic retail sector and internet shopping consumer behavior: The case of Turkey. Journal of Economics and Management Studies, 2(1), 9-27.
  • [9] Source, I. (2020). The Effect of Coronavirus (Covid-19) Perception on Online Shopping. Muş Alparslan University.Access Address: https://turkishstudies.net/turkishstudies?mod=tammetin&makaleadi=&makaleurl=11479f12-087c-4b5a-93bf-2b8c02fc7608.pdf&key=44391 [10] Odabaşı, Y.,& Barış, G. (2007). Consumer Behavior, MediaCat Books: Istanbul.
  • [11] Orel, F. D. (2006). SOCIO-DEMOGRAPHIC AND ATTITUDE DIFFERENCES BETWEEN CONSUMERS WITH DIFFERENT INTENTION TO PRIVATE BRANDS. Suggestion Journal, 7(26), 37-52. [12] Ozguven, N. (2011). Analysis of the relationship between consumers' attitudes towards online shopping and their demographic characteristics. Karamanoğlu Mehmetbey University Journal of Social and Economic Research, 2011(2), 47-54.
  • [13] Saban, A. (2004). Metaphors put forward by prospective elementary school teachers regarding the concept of "teacher". Turkish Journal of Educational Sciences, 2(2), 131-155.
  • [14] Republic of Turkey Ministry of Health (2020). New Coronavirus (2019 -Ncov) Status Report of the World Health Organization dated 30.01.2020, Accessed: 21.12.2020, https://www.seyahatsagligi.gov.tr/Site/HaberDetayi/2220
  • [15] Republic of Turkey Ministry of Health (2020). General Coronavirus Table Status Report, Accessed Date: 08.01.2021, https://covid19.saglik.gov.tr/
  • [16] TURKSTAT. (2020), Basic Statistics, Accessed: 31.12.2020 http://tuik.gov.tr/UstMenu.do?metod=temelist Yıldırım, A.,& Şimşek, H. (2013). Qualitative research methods in the social sciences. Distinguished publishing.We Are Social & Hootsuite (2020). Global Digital Overview, Accessed: 18.04.2020. https://wearesocial.com/digital-2020
  • [17] WHO.(2020), Coronavirus Status Reports, Accessed: 08.01.2021, https://www.who.int/docs/default-source/coronaviruse/situation-reports/20200122-sitrep-2-2019-ncov.pdf?sfvrsn =4d5bcbca_2

OVERVIEW OF ONLINE SHOPPING THROUGH METAPHORS DURING THE PANDEMIC PERIOD

Year 2023, Volume: 8 Issue: 1 - JCS_Vol_8_No_1_2023, 1 - 10, 01.07.2023
https://doi.org/10.52876/jcs.1318740

Abstract

With this study, it is aimed to examine the metaphorical perceptions of the teachers participating in the research regarding the concept of "online shopping" during the pandemic period. In the literature review we conducted, no metaphorical research was found to determine the perceptions of teachers about the concept of online shopping of any person or institution.

A total of 138 teachers, who are the teachers of our school as a participant group, constitute the research. The teachers participating in the research were asked to complete the statement "Online shopping is like/similar to………… because……" in order to reach the findings regarding the teachers' use of online shopping during the pandemic period and the metaphors they have regarding the concept of online shopping, through an online form. Of the 138 teachers participating in our research, 131 of the questionnaire forms were evaluated; The metaphors produced by the teachers for the concept of online shopping were first categorized under 2 main headings as positive metaphors about online shopping and negative metaphors about online shopping, and after this categorization, positive metaphors about online shopping were divided into 6 different categories; Negative metaphors were grouped into 3 different categories. According to the results of the research, 70.2 of the metaphors used by teachers for online shopping were in the positive category and 29.8 in the negative category. In the positive metaphor category, food, poetry, friend, need; In the negative category, it was seen that the themes such as swamp, closed box, poison, laziness were emphasized.

Qualitative and quantitative research methods were used in the analysis and interpretation of the data obtained at the end of the study. The process of analyzing and interpreting data; It was carried out in five stages: (1) coding and elimination stage, (2) metaphor identification stage, (3) category development and classification stage, (4) validity and reliability stage, and (5) transferring the data to the SPSS package program for quantitative data analysis.

After the findings obtained from the research were categorized, they were also evaluated in terms of gender, age and professional experience variables; It has been observed that a total of 9 metaphorical categories, positive and negative, created by teachers regarding the concept of "online shopping" during the pandemic period differ in terms of these variables.

References

  • [1] Arik ,S.(2017). Attitudes of Science Teacher Candidates towards Environmental Problems and Metaphorical Perceptions of Environmental Pollution. Gaziosmanpasa University. Access 1. Address: https://dergipark.org.tr/en/download/article-file/313420
  • [2] Arslan, M. M. (2006). Examination of metaphorical thinking and learning approach in terms of education.
  • [3] Aydin, A. (2005). The world we live in. GENDAS Culture.
  • [4] Büyüköztürk, S. (2005). Survey development. Turkish Journal of Educational Sciences, 3 (2), 133-151. Bachiochi, D., Berstene, M. Chouinard, E., Conlan, N., Danchak, M., Furey, T.
  • [5] Durukan,Ü.G., Hacıoğlu,Y., Dönmez Usta, N. (2014). "Technology" Perceptions of Computer and Instructional Technologies Teacher Candidates. Giresun University. Access Address: https://dergipark.org.tr/en/download/article-file/226230
  • [6] Hacıfazlıoğlu, Ö, Karadeniz,Ş., Dalgıç, G. (2011). Perceptions of School Administrators on Technology Leadership: Example of Metaphor Analysis. Bahcesehir University. Access Address: https://dergipark.org.tr/en/download/article-file/696382
  • [7] Ministry of Interior (2020). Supplementary circular of curfew for those aged 65 and over and those with chronic illness. Access Date: 29.03.2020. https://www.icisleri.gov.tr/65-yas-ve-ustu-ile-kronik-rahatsizligi-olanlara-sokaga-cikma-yasagi-ek-genelgesi
  • [8] Izgi, B. B.,& SAHIN, I. (2013). Electronic retail sector and internet shopping consumer behavior: The case of Turkey. Journal of Economics and Management Studies, 2(1), 9-27.
  • [9] Source, I. (2020). The Effect of Coronavirus (Covid-19) Perception on Online Shopping. Muş Alparslan University.Access Address: https://turkishstudies.net/turkishstudies?mod=tammetin&makaleadi=&makaleurl=11479f12-087c-4b5a-93bf-2b8c02fc7608.pdf&key=44391 [10] Odabaşı, Y.,& Barış, G. (2007). Consumer Behavior, MediaCat Books: Istanbul.
  • [11] Orel, F. D. (2006). SOCIO-DEMOGRAPHIC AND ATTITUDE DIFFERENCES BETWEEN CONSUMERS WITH DIFFERENT INTENTION TO PRIVATE BRANDS. Suggestion Journal, 7(26), 37-52. [12] Ozguven, N. (2011). Analysis of the relationship between consumers' attitudes towards online shopping and their demographic characteristics. Karamanoğlu Mehmetbey University Journal of Social and Economic Research, 2011(2), 47-54.
  • [13] Saban, A. (2004). Metaphors put forward by prospective elementary school teachers regarding the concept of "teacher". Turkish Journal of Educational Sciences, 2(2), 131-155.
  • [14] Republic of Turkey Ministry of Health (2020). New Coronavirus (2019 -Ncov) Status Report of the World Health Organization dated 30.01.2020, Accessed: 21.12.2020, https://www.seyahatsagligi.gov.tr/Site/HaberDetayi/2220
  • [15] Republic of Turkey Ministry of Health (2020). General Coronavirus Table Status Report, Accessed Date: 08.01.2021, https://covid19.saglik.gov.tr/
  • [16] TURKSTAT. (2020), Basic Statistics, Accessed: 31.12.2020 http://tuik.gov.tr/UstMenu.do?metod=temelist Yıldırım, A.,& Şimşek, H. (2013). Qualitative research methods in the social sciences. Distinguished publishing.We Are Social & Hootsuite (2020). Global Digital Overview, Accessed: 18.04.2020. https://wearesocial.com/digital-2020
  • [17] WHO.(2020), Coronavirus Status Reports, Accessed: 08.01.2021, https://www.who.int/docs/default-source/coronaviruse/situation-reports/20200122-sitrep-2-2019-ncov.pdf?sfvrsn =4d5bcbca_2
There are 15 citations in total.

Details

Primary Language English
Subjects Machine Learning (Other)
Journal Section Articles
Authors

Ayşe Etbaş Dindar 0000-0002-5698-012X

Early Pub Date July 2, 2023
Publication Date July 1, 2023
Published in Issue Year 2023 Volume: 8 Issue: 1 - JCS_Vol_8_No_1_2023

Cite

APA Etbaş Dindar, A. (2023). OVERVIEW OF ONLINE SHOPPING THROUGH METAPHORS DURING THE PANDEMIC PERIOD. The Journal of Cognitive Systems, 8(1), 1-10. https://doi.org/10.52876/jcs.1318740