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Rising Fashion Trend of the 21st Century: Athleisure

Year 2019, Volume: 1 Issue: 1, 13 - 26, 29.11.2019

Abstract

Nowadays, in addition to being used in sports activities, sportswear has become a preferred style in daily life with its comfortable and comfortable feeling. At any time of the day, it is possible to meet someone dressed in sports on the street, in shopping malls or even in business life. These types of clothing, which also affect the buying behaviour of the consumers, force the manufacturers to create sportswear collections, to diversify their existing collections and to pay attention to the aesthetics
as well as the functionality of the products. In this study, the “athleisure” trend, which has attracted attention in recent years, was discussed. In this respect, primarily, information about the history of sportswear was given, the current market situation was examined and a general evaluation was made by including bilateral collaborations related to the trend such as brand - famous person or brand - designer.

References

  • Alexsander H, 2010. “Juicy Couture Hires Hip Designer Erin Fetherson”, 22 April 2010, http://fashion.telegraph.co.uk/news-features/TMG7618729/Juicy-Couture-hires-hip-designer-Erin-Fetherston.html Erişim Tarihi: Ekim 2019
  • Anonymous, 2007, “Charlotte Cooper, the First Female Olympic Champion”, 14 May 2007, https://www.olympic.org/charlotte-cooper Erişim Tarihi: Ekim 2019
  • Anonymous, 2019a. “Athleisure Market Size Worth $517.5 Billion By 2025 | CAGR: 8.1%”, July 2019, https://www.grandviewresearch.com/press-release/global-athleisure-market Erişim Tarihi: Eylül 2019
  • Anonymous, 2019b. “Athleisure Market Size, Share&Trends Analysis Report by Product (Mass, Premium), by Distribution Channel (Offline, Online), by Region (North America, Europe, APAC, CSA, MEA), and Segment Forecasts, 2019–2025, July 2019, https://www.grandviewresearch.com/industry-analysis/athleisure-market Erişim Tarihi: Ekim 2019
  • Blackman C, 2013. “Modanın Tarihi 1900’den Bugüne”, Kerasus Yayınevi, İzmir.
  • Çakmak Ş, Çeğindir NY, 2019. “Farklı Pazar Özelliklerine Göre Rekreatif Giyimden Athleisure Giyime Gelişimin İncelenmesi”, Journal of Human Sciences, 16(3), 799-815. DOI: 10.14687/jhs.v16i3.5750
  • Chin M, 2019. “The Futuristic Y-3 RUNNER 4D II Takes the Spotlight in This Week's Footwear Drops”,29 April 2019, https://hypebeast.com/2019/4/best-sneaker-releases-may-2019-week-1 Erişim Tarihi: Ekim 2019
  • Chong D, 2019. “There's No Denying It: These 8 Britney Spears Outfits Are Truly Iconic”, 18 October 2019, https://www.whowhatwear.co.uk/britney-spears-outfits/slide4 Erişim Tarihi: Ekim 2019
  • Das D, Prasannan A, 2018. “Active Wear by Product (Ready to Wear; Fashion Outer, Pants,&T-Shirts; Rash Guard, Wet Suit,&Swim Wear; Shoes (Sports Shoes, Aqua Shoes, Aqua Socks); and Fashion Brand) and Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton and Others)–Global Opportunity Analysis and Industry Forecast, 2017-2024)”, April 2018, https://www.alliedmarketresearch.com/activewear-market Erişim Tarihi: Ekim 2019
  • Dike J, 2019. “Yohji Yamamoto Distills Three Decades of adidas History in Y-3 FW19 Runway”, 20 January, 2019, https://hypebeast.com/tags/y-3 Erişim Tarihi: Ekim 2019
  • Euratex, 2018. “Annual Report 2018”, The European Apparel and Textile Confederation, p.1, https://euratex.eu/wp-content/uploads/2019/05/Euratex-annual-report-2018-LR.pdf Erişim Tarihi: Eylül 2019
  • Farfecth, 2019. “Fenty-x-puma”, https://www.farfetch.com/tr/shopping/women/fenty-x-puma Erişim Tarihi: Ekim 2019
  • Fogg M, 2014. “Modanın Tüm Öyküsü”, Çeviren: Emre Gözgü, Hayalperest Yayınevi, İstanbul.
  • Goodrum A, 2016. “The Dress Issue: Introduction”, Annals of Leisure Research, 19:2, 145-161, DOI: 10.1080/11745398.2016.1169581
  • Hennessy K, 2012. “Fashion: The Definitive History of Costume and Style”. New York: Dorling Kindersley.
  • Highsnobiety, 2019. “Adidas”, https://www.highsnobiety.com/tag/adidas/, Erişim Tarihi: Ekim 2019
  • Iriart E, 2018, “Suzanne Lenglen, The First Diva of Tennis”, 20 July 2018, https://www.rolandgarros.com/en-us/article/suzanne-lenglen-first-diva-of-tennis Erişim Tarihi: Ekim 2019
  • Jantzen, 2019. “Through the Decades”, https://www.jantzen.com/through-the-decades/ Erişim Tarihi: Ekim 2019
  • Kissane B, 2017. “New Apparel and Footwear Research Category Overview: Sportswear Maintains Momentum”, Retrieved 06.05.2017 from https://blog.euromonitor.com/new-apparel-and-footwear-research-category-overview-sportswear-maintains-momentum/ Erişim Tarihi: Eylül 2019
  • Li R, 2017. “The Enduring Appeal of the Tracksuit”, 18 August 2017, https://www.grailed.com/drycleanonly/history-of-tracksuit Erişim Tarihi: Ekim 2019
  • Mak P, 2019. “The History of Tracksuits: Proof that Style is Not Only an Art, But a Sport”, https://www.frankandoak.com/handbook/style/history-of-the-tracksuit Erişim Tarihi: Ekim 2019
  • McCartney S, 2019. “Our New Breast Cancer Awareness Campaign is an Ode to Strong Women Everywhere”, 10 October 2019, https://www.stellamccartney.com/experience/en/our-new-breast-cancer-awareness-campaign-is-an-ode-to-strong-women-everywhere/ Erişim Tarihi: Ekim 2019
  • Newson M., 2017. “NikeLab Air Vapormax”, http://marc-newson.com/nikelab-air-vapormax/ Erişim Tarihi: Ekim 2019
  • Nnadi C, 2016. “Fenty x Puma”, 13 February 2016, https://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/fenty-puma, Erişim Tarihi: Ekim 2019
  • NPD Group, 2019a. “Comfort, Active, and Innovation Will Fuel Apparel’s 2021 Rebound, Reports NPD”, 16 July 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/comfort-active-and-innovation-will-fuel-apparels-2021-rebound-reports-npd/ Erişim Tarihi: Eylül 2019
  • NPD Group, 2019b. “Sport Leisure Expected to Drive U.S. Footwear Sales Growth through 2021, and Surpass Fashion as Largest Category, Reports NPD”, 26 September 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/sport-leisure-expected-to-drive-us-footwear-sales-growth-through-2021-and-surpass-fashion-as-largest-category-reports-npd/ Erişim Tarihi: Eylül 2019
  • NPD Group, 2019c. “Shopping for a Bra is More About Comfort Than Sexiness, Reports NPD”, 6 August 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/shopping-for-a-bra-is-more-about-comfort-than-sexiness--reports-npd/ Erişim Tarihi: Eylül 2019
  • NPD Group, 2019d. “Activewear continues to grow, but casual fashion with special features is driving industry growth”, Consumer Tracking Service, 21 October 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/apparels-future-will-be-driven-by-sportswears-evolution-reports-npd/ Erişim Tarihi: Ekim 2019
  • O’Connell L, 2019a. “Retail Sales of the Global Apparel and Footwear Market 2017-2022”, 24 September 2019, https://www.statista.com/statistics/875708/global-apparel-and-footwear-market-retail-sales-value/ Erişim Tarihi: Eylül 2019
  • O’Connell L., 2019b. “Global Apparel Market–Statistics&Facts”, 13 August 2019, https://www.statista.com/topics/5091/apparel-market-worldwide/ Erişim Tarihi: Eylül 2019
  • Petro G, 2015. “Retail’s Paths to Athleisure”, 25 November 2015 https://www.mytotalretail.com/post/retails-paths-athleisure/ Erişim Tarihi: Ekim 2019
  • Picone K, 2015. “Appreciate Your Bikini: A Brief History of Women’s Swimwear”, 30 May 2015, https://allthatsinteresting.com/history-of-womens-swimwear Erişim Tarihi: Ekim 2019
  • Phelps N, 2019. “Victoria Beckham Has Teamed Up With Reebok on a New Athleticwear Collection—And You’re Going to Want Everything”, 22 January 2019, https://www.vogue.com/article/victoria-beckham-reebok-collaboration Erişim Tarihi: Ekim 2019
  • Reebok, 2019. “The New Victoria Beckham Collection”, https://www.reebok.com/us/victoria_beckham Erişim Tarihi: Ekim 2019
  • Silbert J, 2019. “Y-3 Transforms Sailing Inspiration into GORE-TEX-Lined Layering Pieces”, 4 February 2019, https://hypebeast.com/2019/2/y-3-gore-tex-long-coat-utility-hoodie-jacket-pack Erişim Tarihi: Ekim 2019
  • Spivack E, 2012, “How Bathing Suits Went from Two-pieces to Long Gowns and Back”, 22 June 2012, https://www.smithsonianmag.com/arts-culture/how-bathing-suits-went-from-two-pieces-to-long-gowns-and-back-134926264/ Erişim Tarihi: Ekim 2019
  • Sullivan JN, 2019. “How to Dress Like a 1980s Aerobics Junkie”, 23 May 2019, https://www.liveabout.com/how-to-dress-like-1980s-aerobics-3420029 Erişim Tarihi: Ekim 2019
  • Tama D, 2017. “Evaluating The Athleisure Trend in Terms of Apparel Manufacturing Industry”, IMCOFE - International Multidisciplinary Congress of Eurasia, Rome, Italy, pp.180-184.
  • Taulor, L. 2017. “Franz Beckenbauer: Football Legend&Adidas Tracksuit Icon”, 01 August 2017, https://www.80scasualclassics.co.uk/blog/franz-beckenbauer-adidas-tracksuit/ Erişim Tarihi: Ekim 2019
  • Technavio, 2019. Global Footwear Market 2019-20231, August 2019, https://www.technavio.com/report/global-footwear-market-industry-analysis Erişim Tarihi: Eylül 2019
  • Tetikel S, 2018. “Kadın Mayosunun Tasarım ve Üretim Açısından İncelenmesi ve Yeniden Yorumlanması”,Dokuz Eylül Üniversitesi, Güzel Sanatlar Enstitüsü, Yayımlanmamış Yüksek Lisans Tezi, İzmir.
  • Visforvintage, 2012. “Olympic Sportswear: A Complete History”, 3 August 2012, https://visforvintage.net/2012/08/03/olympics-sportswear-a-complete-history/ Erişim Tarihi: Ekim 2019
  • World Foot Wear, 2017. “Rihanna&Puma: a profitable partnership”, 6 June 2017, https://www.worldfootwear.com/news/rihanna--puma-a-profitable-partnership/2505. html Erişim Tarihi: Ekim 2019

21. Yüzyılın Yükselen Moda Trendi: Athleisure

Year 2019, Volume: 1 Issue: 1, 13 - 26, 29.11.2019

Abstract

Günümüzde spor giyim, spor aktivitelerinde kullanımının yanı sıra, gündelik hayatta da rahat ve konforlu hissettirmesiyle tercih edilen bir giyim tarzı haline gelmiştir. Bugün günün her saatinde, sokakta, alış veriş merkezlerinde hatta iş hayatında bile spor giyinmiş biriyle karşılaşmak mümkün olmaktadır. Tüketicilerin satın alma davranışlarına da etki eden bu giyim şekli üreticileri de spor giysi koleksiyonu oluşturmaya, var olan koleksiyonlarını çeşitlendirmeye, ürünlerin fonksiyonelliğinin
yanı sıra estetik özelliklerine de dikkat etmeye zorlamaktadır. Bu çalışmada son yıllarda dikkat çeken spor giyim trendi olan “athleisure” trendi ele alınmıştır. Bununla ilgili olarak spor giyimin tarihçesi hakkında bilgi verilmiş, bugün ki pazar durumu incelenmiş ve marka - ünlü kişi ya da marka - tasarımcı gibi trendle ilgili olan ikili işbirliklerine yer verilerek genel bir değerlendirme yapılmıştır.

References

  • Alexsander H, 2010. “Juicy Couture Hires Hip Designer Erin Fetherson”, 22 April 2010, http://fashion.telegraph.co.uk/news-features/TMG7618729/Juicy-Couture-hires-hip-designer-Erin-Fetherston.html Erişim Tarihi: Ekim 2019
  • Anonymous, 2007, “Charlotte Cooper, the First Female Olympic Champion”, 14 May 2007, https://www.olympic.org/charlotte-cooper Erişim Tarihi: Ekim 2019
  • Anonymous, 2019a. “Athleisure Market Size Worth $517.5 Billion By 2025 | CAGR: 8.1%”, July 2019, https://www.grandviewresearch.com/press-release/global-athleisure-market Erişim Tarihi: Eylül 2019
  • Anonymous, 2019b. “Athleisure Market Size, Share&Trends Analysis Report by Product (Mass, Premium), by Distribution Channel (Offline, Online), by Region (North America, Europe, APAC, CSA, MEA), and Segment Forecasts, 2019–2025, July 2019, https://www.grandviewresearch.com/industry-analysis/athleisure-market Erişim Tarihi: Ekim 2019
  • Blackman C, 2013. “Modanın Tarihi 1900’den Bugüne”, Kerasus Yayınevi, İzmir.
  • Çakmak Ş, Çeğindir NY, 2019. “Farklı Pazar Özelliklerine Göre Rekreatif Giyimden Athleisure Giyime Gelişimin İncelenmesi”, Journal of Human Sciences, 16(3), 799-815. DOI: 10.14687/jhs.v16i3.5750
  • Chin M, 2019. “The Futuristic Y-3 RUNNER 4D II Takes the Spotlight in This Week's Footwear Drops”,29 April 2019, https://hypebeast.com/2019/4/best-sneaker-releases-may-2019-week-1 Erişim Tarihi: Ekim 2019
  • Chong D, 2019. “There's No Denying It: These 8 Britney Spears Outfits Are Truly Iconic”, 18 October 2019, https://www.whowhatwear.co.uk/britney-spears-outfits/slide4 Erişim Tarihi: Ekim 2019
  • Das D, Prasannan A, 2018. “Active Wear by Product (Ready to Wear; Fashion Outer, Pants,&T-Shirts; Rash Guard, Wet Suit,&Swim Wear; Shoes (Sports Shoes, Aqua Shoes, Aqua Socks); and Fashion Brand) and Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton and Others)–Global Opportunity Analysis and Industry Forecast, 2017-2024)”, April 2018, https://www.alliedmarketresearch.com/activewear-market Erişim Tarihi: Ekim 2019
  • Dike J, 2019. “Yohji Yamamoto Distills Three Decades of adidas History in Y-3 FW19 Runway”, 20 January, 2019, https://hypebeast.com/tags/y-3 Erişim Tarihi: Ekim 2019
  • Euratex, 2018. “Annual Report 2018”, The European Apparel and Textile Confederation, p.1, https://euratex.eu/wp-content/uploads/2019/05/Euratex-annual-report-2018-LR.pdf Erişim Tarihi: Eylül 2019
  • Farfecth, 2019. “Fenty-x-puma”, https://www.farfetch.com/tr/shopping/women/fenty-x-puma Erişim Tarihi: Ekim 2019
  • Fogg M, 2014. “Modanın Tüm Öyküsü”, Çeviren: Emre Gözgü, Hayalperest Yayınevi, İstanbul.
  • Goodrum A, 2016. “The Dress Issue: Introduction”, Annals of Leisure Research, 19:2, 145-161, DOI: 10.1080/11745398.2016.1169581
  • Hennessy K, 2012. “Fashion: The Definitive History of Costume and Style”. New York: Dorling Kindersley.
  • Highsnobiety, 2019. “Adidas”, https://www.highsnobiety.com/tag/adidas/, Erişim Tarihi: Ekim 2019
  • Iriart E, 2018, “Suzanne Lenglen, The First Diva of Tennis”, 20 July 2018, https://www.rolandgarros.com/en-us/article/suzanne-lenglen-first-diva-of-tennis Erişim Tarihi: Ekim 2019
  • Jantzen, 2019. “Through the Decades”, https://www.jantzen.com/through-the-decades/ Erişim Tarihi: Ekim 2019
  • Kissane B, 2017. “New Apparel and Footwear Research Category Overview: Sportswear Maintains Momentum”, Retrieved 06.05.2017 from https://blog.euromonitor.com/new-apparel-and-footwear-research-category-overview-sportswear-maintains-momentum/ Erişim Tarihi: Eylül 2019
  • Li R, 2017. “The Enduring Appeal of the Tracksuit”, 18 August 2017, https://www.grailed.com/drycleanonly/history-of-tracksuit Erişim Tarihi: Ekim 2019
  • Mak P, 2019. “The History of Tracksuits: Proof that Style is Not Only an Art, But a Sport”, https://www.frankandoak.com/handbook/style/history-of-the-tracksuit Erişim Tarihi: Ekim 2019
  • McCartney S, 2019. “Our New Breast Cancer Awareness Campaign is an Ode to Strong Women Everywhere”, 10 October 2019, https://www.stellamccartney.com/experience/en/our-new-breast-cancer-awareness-campaign-is-an-ode-to-strong-women-everywhere/ Erişim Tarihi: Ekim 2019
  • Newson M., 2017. “NikeLab Air Vapormax”, http://marc-newson.com/nikelab-air-vapormax/ Erişim Tarihi: Ekim 2019
  • Nnadi C, 2016. “Fenty x Puma”, 13 February 2016, https://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/fenty-puma, Erişim Tarihi: Ekim 2019
  • NPD Group, 2019a. “Comfort, Active, and Innovation Will Fuel Apparel’s 2021 Rebound, Reports NPD”, 16 July 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/comfort-active-and-innovation-will-fuel-apparels-2021-rebound-reports-npd/ Erişim Tarihi: Eylül 2019
  • NPD Group, 2019b. “Sport Leisure Expected to Drive U.S. Footwear Sales Growth through 2021, and Surpass Fashion as Largest Category, Reports NPD”, 26 September 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/sport-leisure-expected-to-drive-us-footwear-sales-growth-through-2021-and-surpass-fashion-as-largest-category-reports-npd/ Erişim Tarihi: Eylül 2019
  • NPD Group, 2019c. “Shopping for a Bra is More About Comfort Than Sexiness, Reports NPD”, 6 August 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/shopping-for-a-bra-is-more-about-comfort-than-sexiness--reports-npd/ Erişim Tarihi: Eylül 2019
  • NPD Group, 2019d. “Activewear continues to grow, but casual fashion with special features is driving industry growth”, Consumer Tracking Service, 21 October 2019, https://www.npd.com/wps/portal/npd/us/news/press-releases/2019/apparels-future-will-be-driven-by-sportswears-evolution-reports-npd/ Erişim Tarihi: Ekim 2019
  • O’Connell L, 2019a. “Retail Sales of the Global Apparel and Footwear Market 2017-2022”, 24 September 2019, https://www.statista.com/statistics/875708/global-apparel-and-footwear-market-retail-sales-value/ Erişim Tarihi: Eylül 2019
  • O’Connell L., 2019b. “Global Apparel Market–Statistics&Facts”, 13 August 2019, https://www.statista.com/topics/5091/apparel-market-worldwide/ Erişim Tarihi: Eylül 2019
  • Petro G, 2015. “Retail’s Paths to Athleisure”, 25 November 2015 https://www.mytotalretail.com/post/retails-paths-athleisure/ Erişim Tarihi: Ekim 2019
  • Picone K, 2015. “Appreciate Your Bikini: A Brief History of Women’s Swimwear”, 30 May 2015, https://allthatsinteresting.com/history-of-womens-swimwear Erişim Tarihi: Ekim 2019
  • Phelps N, 2019. “Victoria Beckham Has Teamed Up With Reebok on a New Athleticwear Collection—And You’re Going to Want Everything”, 22 January 2019, https://www.vogue.com/article/victoria-beckham-reebok-collaboration Erişim Tarihi: Ekim 2019
  • Reebok, 2019. “The New Victoria Beckham Collection”, https://www.reebok.com/us/victoria_beckham Erişim Tarihi: Ekim 2019
  • Silbert J, 2019. “Y-3 Transforms Sailing Inspiration into GORE-TEX-Lined Layering Pieces”, 4 February 2019, https://hypebeast.com/2019/2/y-3-gore-tex-long-coat-utility-hoodie-jacket-pack Erişim Tarihi: Ekim 2019
  • Spivack E, 2012, “How Bathing Suits Went from Two-pieces to Long Gowns and Back”, 22 June 2012, https://www.smithsonianmag.com/arts-culture/how-bathing-suits-went-from-two-pieces-to-long-gowns-and-back-134926264/ Erişim Tarihi: Ekim 2019
  • Sullivan JN, 2019. “How to Dress Like a 1980s Aerobics Junkie”, 23 May 2019, https://www.liveabout.com/how-to-dress-like-1980s-aerobics-3420029 Erişim Tarihi: Ekim 2019
  • Tama D, 2017. “Evaluating The Athleisure Trend in Terms of Apparel Manufacturing Industry”, IMCOFE - International Multidisciplinary Congress of Eurasia, Rome, Italy, pp.180-184.
  • Taulor, L. 2017. “Franz Beckenbauer: Football Legend&Adidas Tracksuit Icon”, 01 August 2017, https://www.80scasualclassics.co.uk/blog/franz-beckenbauer-adidas-tracksuit/ Erişim Tarihi: Ekim 2019
  • Technavio, 2019. Global Footwear Market 2019-20231, August 2019, https://www.technavio.com/report/global-footwear-market-industry-analysis Erişim Tarihi: Eylül 2019
  • Tetikel S, 2018. “Kadın Mayosunun Tasarım ve Üretim Açısından İncelenmesi ve Yeniden Yorumlanması”,Dokuz Eylül Üniversitesi, Güzel Sanatlar Enstitüsü, Yayımlanmamış Yüksek Lisans Tezi, İzmir.
  • Visforvintage, 2012. “Olympic Sportswear: A Complete History”, 3 August 2012, https://visforvintage.net/2012/08/03/olympics-sportswear-a-complete-history/ Erişim Tarihi: Ekim 2019
  • World Foot Wear, 2017. “Rihanna&Puma: a profitable partnership”, 6 June 2017, https://www.worldfootwear.com/news/rihanna--puma-a-profitable-partnership/2505. html Erişim Tarihi: Ekim 2019
There are 43 citations in total.

Details

Primary Language Turkish
Subjects Wearable Materials
Journal Section Review Articles
Authors

Meral İşler 0000-0002-9654-4664

Derya Tama 0000-0002-2720-2484

Publication Date November 29, 2019
Published in Issue Year 2019 Volume: 1 Issue: 1

Cite

APA İşler, M., & Tama, D. (2019). 21. Yüzyılın Yükselen Moda Trendi: Athleisure. Turkish Journal of Fashion Design and Management, 1(1), 13-26.

Turkish Journal of Fashion Design and Management (TJFDM) Dergisi, Ege Üniversitesi Moda ve Tasarım Yüksekokulu tarafından yayınlanmaktadır.