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A PERFORMANCE MEASUREMENT APPROACH FOR EVALUATING THE SUCCESS OF DIGITAL TRANSFORMATION IN MANUFACTURING
Abstract
Digital Transformation refers to the process of developing new business models and strategies through the use of digital technologies. For businesses to gain a competitive advantage and enhance corporate efficiency, it is crucial to adapt to digitalization processes. Companies must measure their digital transformation activities and chart their digital transformation roadmaps to respond to this transformation. This study aims to develop a performance measurement system for identifying the digital transformation performance of companies in the manufacturing sector. In this context, the necessary criteria for implementing digital transformation and Industry 4.0 applications have been determined by considering the interactions between objects, people, and systems. The identified criteria are defined not only by utilizing advanced technologies such as automation, robotics, the Internet of Things, artificial intelligence, and big data analytics but also by incorporating human-centered factors such as organizational aspects and the willingness to change. The criteria were established and explained through a comprehensive literature review. By obtaining expert opinions, the importance weights of these criteria were calculated and weighted using the SWARA method. Grey Relational Analysis (GRA) was used to measure digital transformation performance. The developed model was tested on a case study, and company performances were compared.
Keywords
References
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Details
Primary Language
Turkish
Subjects
Multiple Criteria Decision Making , Manufacturing Management , Manufacturing and Service Systems
Journal Section
Research Article
Publication Date
March 3, 2025
Submission Date
September 19, 2024
Acceptance Date
December 3, 2024
Published in Issue
Year 1970 Volume: 28 Number: 1