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YÖNETİM ARAÇLARI SEÇİMİNDE SEKTÖR ANALİZİ VE ÇOK KRİTERLİ KARAR VERME TEKNİKLERİ KULLANIMI: HİBRİT ENTROPİ-TOPSİS METODU İLE SAĞLIK TURİZMİ ARACI İŞLETMELERİNE YÖNELİK BİR UYGULAMA

Year 2025, Volume: 28 Issue: 1, 230 - 244, 03.03.2025

Serkan Eti , Halil Yorulmaz

Abstract

Yönetim araçları, temelde işletmelerin performanslarını artırmalarına yardımcı olan araçlardır. Çeşitli çevre koşullarında faaliyet gösteren işletmelerin her yöne aynı anda geliştirilmesi mümkün değildir. İşletmenin gelişiminde, öncelikli yönlerin belirlenerek hangi yönetim araçlarının uygulanması gerektiği yöneticiler için kritik bir karar problemidir. Bu araştırmada, Porter beş güç çerçevesi temelli çevre analizi ile gelişme yönlerinin tespiti ve buna dayanarak en doğru yönetim araçlarının seçimine yönelik bir çerçeve ortaya koyularak, bu karar problemine destek olunması amaçlanmaktadır. Bu doğrultuda çok kriterli karar verme (ÇKKV) yöntemlerinden Entropi ve TOPSIS kullanılmaktadır. Beş güç çerçevesinin önem ağırlıklarının belirlenmesi için Entropi yöntemi, en uygun yönetim aracının belirlenmesi için TOPSIS yöntemi kullanılmaktadır. Çalışma, beş güç çerçevesini ve modern yönetim araçlarını aynı bağlamda birleştirmesi bakımından güçlü ve özgün bir yaklaşıma sahiptir. Amaca yönelik uygulama, sağlık turizmi sektöründe sağlık aracı işletmelerine yönelik yapılmıştır. Araştırmada, işletmelere yönelik yol gösterici bulguların yanı sıra, bu algoritmanın uygulanmasına ilişkin ayrıntılı bir açıklama sunularak araştırmacıların bu metodolojiyi başka senaryolarda da yeniden üretmesine olanak tanınmaktadır. Sektör analizine yönelik sonuçlar, sektöre yeni girebilecek işletmelerin varlığının oluşturduğu tehdidin en güçlü kriter olduğuna işaret etmektedir. Yönetim aracı tercihine yönelik sonuçlar sırasıyla, çevik yönetim, toplam kalite yönetimi, dijital dönüşüm ve değişim yönetimi araçlarının sektör özelliklerine göre yüksek uygunluk değerine sahip olduğuna işaret etmektedir

Keywords

Sektör analizi yönetim aracı stratejik yönetim sağlık turizmi ÇKKV

References

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SECTOR ANALYSIS AND USE OF MULTI-CRITERIA DECISION-MAKING TECHNIQUES IN THE SELECTION OF MANAGEMENT TOOLS: AN APPLICATION FOR HEALTH TOURISM INTERMEDIARY BUSINESSES WITH HYBRID ENTROPY-TOPSIS METHOD

Year 2025, Volume: 28 Issue: 1, 230 - 244, 03.03.2025

Serkan Eti , Halil Yorulmaz

Abstract

Management tools help companies to improve their performance. It’s not possible for businesses operating in environmental conditions to develop in all directions simultaneously. It’s a critical decision problem to determine which tools should be applied by selecting the priority directions. This research aims to provide a framework for selecting the most appropriate management tools based on Porter's five forces framework-based environmental analysis. Multi-criteria decision-making (MCDM) methods are used in this direction. The entropy method is used to determine the importance weights of Porter's five forces framework, and the TOPSIS method is used to determine the most appropriate management tool. The study has an original approach in that it combines Porter's five forces framework and management tools in the same context. The application was made for health intermediary businesses. In addition to guiding findings for healthcare intermediary businesses, it provides a detailed explanation of the implementation of this algorithm, allowing researchers to reproduce this methodology in other scenarios. The results indicate that the threat posed by the presence of new entrants is the strongest criterion. Agile management, total quality management, digital transformation, and change management tools have high suitability values according to the sector's characteristics.

Keywords

Sector analysis management tool strategic management health tourism MCDM

References

  • Abbas, J. (2020). Impact of total quality management on corporate sustainability through the mediating effect of knowledge management. Journal of Cleaner Production, 244, 118806. https://doi.org/10.1016/j.jclepro.2019.118806
  • Alfonso, G. M. J., Jorge, S. M., and Orlando, G. M. J. (2022). Health Tourism: An Economic Alternative For Norte De Santander. Journal of Language and Linguistic Studies, 18(2).
  • Arslan, D., & Sevim, E. (2022). Multi-Criteria Decision-Making Techniques in Medical Tourism Studies: A Systematic Review. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 13(36), 1305-1317.
  • Aydın, Ş. N. ve Özbek, A. (2024). Porter’ın beş güç modeli’ne göre jenerik rekabet stratejisi seçimi: AHP, WASPAS ve EDAS yöntemleri ile bir uygulama. International Journal of Engineering Research and Development,16(1),74-92. https://doi.org/10.29137/umagd.1299126
  • Aydin, G., and Karamehmet, B. (2017). Factors affecting health tourism and international health-care facility choice. International Journal of Pharmaceutical and Healthcare Marketing, 11(1), 16-36. https://doi.org/10.1108/IJPHM-05-2015-0018
  • Aykın, Ö., Karaman, D., & Aydoğmuş, H. Y. (2024). Evaluation of social media tools in health tourism marketing with multi criteria decision making methods. Uluslararası Yönetim Akademisi Dergisi, 7(1), 183-202.
  • Bhuiyan, M. A., Dinçer, H., Yüksel, S., Mikhaylov, A., Danish, M. S. S., Pinter, G., ... and Stepanova, D. (2022). Economic indicators and bioenergy supply in developed economies: QROF-DEMATEL and random forest models. Energy Reports, 8, 561-570. https://doi.org/10.1016/j.egyr.2021.11.278
  • Bican, P. M., and Brem, A. (2020). Digital business model, digital transformation, digital entrepreneurship: Is there a sustainable “digital”?. Sustainability, 12(13), 5239. https://doi.org/10.3390/su12135239
  • Biswas, P., and Niyogi, J. G. (2024). Analysing the competitiveness of industries using the Analytical Hierarchy Process and Porter’s model: A case of Durgapur city. Upravlenets / The Manager, 15(1), 55–69. https://doi.org/10.29141/2218-5003-2024-15-1-4
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  • Dağdeviren, M., Yüksel, İ. (2010). A fuzzy analytic network process (ANP) model for measurement of the sectoral competititon level (SCL). Expert Systems with Applications, 37(2), 1005-1014. https://doi.org/10.1016/j.eswa.2009.05.074
  • Dobrovič, J., Kmeco, L., Gallo, P., and Gallo Jr, P. (2019). Implications of the Model EFQM as a strategic management tool in practice: a case of Slovak tourism sector. Journal of Tourism and Services, 10(18), 47-62. https://doi.org/10.29036/jots.v10i18.91
  • Drinkert, A., and Singh, N. (2017). An investigation of American medical tourists’ posttravel experience. Journal of Hospitality Marketing & Management, 26(3):335-346. https://doi.org/10.1080/19368623.2017.1241199
  • Eti, S., and Baş, H. (2023). Determining the social exclusion levels of international students from different regions using the MAIRCA and TOPSIS method. Globalisation, Societies and Education, 1-20. https://doi.org/10.1080/14767724.2023.2272168
  • Gallo, P., Dobrovič, J., Čabinová, V., Pártlová, P., Straková, J., and Mihalčová, B. (2021). Increasing the efficiency of enterprises in tourism sector using innovative management methods and tools. Social Sciences, 10(4), 132. https://doi.org/10.3390/socsci10040132
  • Gareta, S., Bakama, E. M., Mukwakungu, C. M., and Sukdeo, N. (2020). The use of benchmarking as a management tool for organisational effectiveness in South Africa: A focus on small to medium enterprises. In 2020 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD) (pp.1-6).IEEE. https://doi.org/10.1109/ICTMOD49425.2020.9380620
  • Gökalp, Y. (2024). Sağlık turizmi yatırımlarının etkinliğinin artırılmasına yönelik öncelikli stratejilerin küresel bulanık top-dematel yöntemiyle belirlenmesi. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 25(1), 1-15.
  • Guru, S., Sinha, A., & Kautish, P. (2023). Determinants of medical tourism: Application of fuzzy analytical hierarchical process. International Journal of Emerging Markets, 18(11), 4819-4842.
  • Harika, A., Sunil Kumar, M., Anantha Natarajan, V., and Kallam, S. (2021). Business process reengineering: issues and challenges. In Proceedings of Second International Conference on Smart Energy and Communication: ICSEC 2020 (pp. 363-382). Springer Singapore. https://doi.org/10.1007/978-981-15-6707-0_35
  • Heidary Dahooie, J., Estiri, M., & Shahinpour, S. (2024). Policy framework for selecting medical tourism destinations: fuzzy-IPA approach. Anatolia, 35(3), 439-456.
  • Jana, N. (2021). Quality Management as a Tool to Ensure the Competitiveness of Tourism Service Providers. Economics Working Papers, 5(4), 5-59.
  • Kaçamak, H. ve Uygun, Ö. (2022). Yeşil yönetim modeli önerisi. Sürdürülebilir Çevre Dergisi, 2(2), 12-17.
  • Klein, L., and Dodds, R. (2018). Blue Flag beach certification: an environmental management tool or tourism promotional tool?. Tourism Recreation Research, 43(1), 39-51. https://doi.org/10.1080/02508281.2017.1356984
  • Knott, P. J. (2006). A typology of strategy tool applications. Management Decision, 44(8), 1090-1105. https://doi.org/10.1108/00251740610690630
  • Koseoglu, M. A., Tetteh, I. L., and King, B. (2019). Decision tools: A systematic literature review, co-citation analysis and future research directions. Nankai Business Review International, 10(4), 591-617. https://doi.org/10.1108/NBRI-07-2018-0045
  • Kostadinova, T., and Katsarova, S. (2019). The importance of the European health tourism for the development of economy of wellbeing. In 4th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era, Belgrade. https://doi.org/10.31410/tmt.2019.527
  • Köninger, J. K., and Gouthier, M. H. (2024). Successful implementation of customer experience strategy: determinants and results. Journal of Service Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JOSM-10-2023-0431
  • Lesnikova, P. Schmidtova, J., and Cichocka, I. (2023). Strategy formulation activities with emphasis on strategic management tools and techniques in Slovak companies. Problems and Perspectives in Management, 21(3), 54-68. http://dx.doi.org/10.21511/ppm.21(3).2023.05
  • Ochuba, N. A., Okafor, E. S., Akinrinola, O., Usman, F. O., and Amoo, O. O. (2024). Strategic partnerships in the satellite and telecommunications sectors: a conceptual review of data analytics-enabled identification and capitalization of synergies. Engineering Science & Technology Journal, 5(3), 716-727. https://doi.org/10.51594/estj.v5i3.867
  • Olutimehin, D. O., Ofodile, O. C., Ejibe, I., and Oyewole, A. (2024). Developing a strategic partnership model for enhanced performance in emerging markets. International Journal of Management & Entrepreneurship Research, 6(3),806-814. https://doi.org/10.51594/ijmer.v6i3.937
  • Opricovic, S. and Tzeng, G. H. (2004). Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS. European Journal of Operational Research, 156(2), 445-455. https://doi.org/10.1016/S0377-2217(03)00020-1
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There are 56 citations in total.

Details

Primary Language Turkish
Subjects Multiple Criteria Decision Making, Industrial Engineering, Manufacturing and Service Systems
Journal Section Industrial Engineering
Authors

Serkan Eti 0000-0002-4791-4091

Halil Yorulmaz 0000-0002-4497-323X

Publication Date March 3, 2025
Submission Date August 27, 2024
Acceptance Date December 20, 2024
Published in Issue Year 2025Volume: 28 Issue: 1

Cite

APA Eti, S., & Yorulmaz, H. (2025). YÖNETİM ARAÇLARI SEÇİMİNDE SEKTÖR ANALİZİ VE ÇOK KRİTERLİ KARAR VERME TEKNİKLERİ KULLANIMI: HİBRİT ENTROPİ-TOPSİS METODU İLE SAĞLIK TURİZMİ ARACI İŞLETMELERİNE YÖNELİK BİR UYGULAMA. Kahramanmaraş Sütçü İmam Üniversitesi Mühendislik Bilimleri Dergisi, 28(1), 230-244.
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